HCMC – Major consumer goods producers have started delivering products made for the Lunar New Year to distributors though the biggest shopping-spree holiday is still two months and a half away. Most of them expect a slight rise of some 10% in sales at the traditional New Year known as Tet.
The producers contacted by the Daily said they expect a rise in consumption this Tet, but the rise will not be high due to the current economic difficulty.
Ngo Thi Phuong Thao, communications director at the confectionery maker Bibica, told the Daily her company by now has delivered 30% of 1,250 tons of products being prepared for Tet. Her company’s products are now on display at 50,000 outlets nationwide.
Compared to the previous Tet, the volume rises by some 5% while the revenue is expected to grow by 10% this Tet since the company’s higher-priced Goody cake is more favorite among local consumers, Thao said.
Bibica this year decided to launch Tet products one month earlier than usual to spare more time for distributors, retailers and customers to choose products while the company also has ample time to meet the market demand.
Thao said the expected sale rise of 10% this Tet is rather modest compared to previous years.
Vinamit, known for dried fruits and other jam products, has also prepared production for the upcoming festive days.
Tran Vu Nguyen, assistant to the company’s director, said Vinamit has received three big orders from distributors and retailers, namely store chain operators Saigon Co.op and BigC, and vendors at Binh Tay Market.
Nguyen said there were signs of better sales this year, but the company was still watching the market movement to determine the production volume. Vinamit expects to produce 350 tons of goods, a substantial rise of 20-25% compared to last Tet.
At the beverage producer Tan Quang Minh, commonly known as Bidrico, products for Tet have started to flow since early this month to distributors. Bidrico has concluded negotiations with supermarket operators on the initial amount of products to be put on their shelves, said Le Hoang Thanh, deputy chief of the company’s Sales Department.
Thanh noted that there are signs of better sales this Tet, but such a trend can only be ascertained after the end of this month.
Other producers also speak of the more modest growth rate this Tet. Saigon Nutrition Co. Ltd., for example, expects a rise of 10% in sales of its meat-based instant nutrition products compared to 30-40% growth in previous years, while Kim Hang Aluminum-Plastics Co. targets a rise of 7-10% this Tet.
Saigon Times Online